The “Relevancy Crisis” Consumers Expect Businesses To Respond Faster To Their Purchasing Preference
AFTER GOOGLE'S NEW CONTENT UPDATE BUSINESSES STRUGGLE TO TARGET-RELATE CONSUMERS Brands that smooth sail amid tossing competition have effective strategies. External factors are influencing the masses more than ever, making life more complex and purchasing preferences more multi-faceted. Both Consumer behavior and market moves are unpredictable now which confuses businesses about the sales strategy to go with. Right after the announcement of Google Helpful Content , the business-customer connect dwindles in the dark. The search engine picks only relevant content and websites that loaded mass content but fail to comply with Google's update have gone for a toss. It will take time for the websites to mend their online content by filtering out the non-Google savvy part and updating new content stock. What about the forgone business till then? To some extent, branding may help businesses to hold their loyal customers from hooking away but the websi...
