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AFTER GOOGLE'S NEW CONTENT UPDATE BUSINESSES STRUGGLE TO TARGET-RELATE CONSUMERS Brands that smooth sail amid tossing competition have effective strategies. External factors are influencing the masses more than ever, making life more complex and purchasing preferences more multi-faceted. Both Consumer behavior and market moves are unpredictable now which confuses businesses about the sales strategy to go with.     Right after the announcement of Google Helpful Content , the business-customer connect dwindles in the dark. The search engine picks only relevant content and websites that loaded mass content but fail to comply with Google's update have gone for a toss.   It will take time for the websites to mend their online content by filtering out the non-Google savvy part and updating new content stock.  What about the forgone business till then?   To some extent, branding may help businesses to hold their loyal customers from hooking away but the websi...

GOOGLE SURVEYS NO MORE - GOOGLE ADS TO DO THE NEEDFUL amit rao/ sept-29 BYE BYE GOOGLE SURVEY The last day is November 1 for the Google Survey and Survey 360 to sunset, as Google ends its survey service. The users need to download all their data even a month after the last date, and Google informs users via emails. The question that remains in mind is, what replaces the survey service after the Survey Sunset? It’s been speculated that Google Ads will be the probable replacement and the first alternative to Google survey but is not a sure-now-happen event. “While we believe in our mission of enabling businesses of all sizes to run custom market research with an easy-to-use and affordable tool, we do not believe the existing product is the best way to do this going forward. The Surveys team will be working to find new ways to bring the scale & insights of our research network to customers via Google Ads products for advertiser, customer, and market research.” Apart from Google Ads, t...